Twitter

Twitter is a great tool for marketing.  It allows you to connect with you customers on a personal level.  Twitter can also be hard to use since there are so many tweets and searches per day.

  • Make sure that you respond to the important tweets if you do not have a lot of time.
  • Use the advanced search to find out who you should respond to.
  • Remember to keep the conversations going with your customers.
  • Make sure you know who the customer is.
  • Show subtle support with retweets and conversations.
  • Remind your customers how valuable they are.
  • Respond to tweets before your competitor.
  • Use filters and alerts to know when you need to respond immediately.
  • Create a hashtag so your customers know how to reach you.

If you need help with Twitter or any other social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

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LinkedIn

LinkedIn is a great way to get information known about your business.  It is more professional than other social media sites.  With a company page your employees can connect with your page so that their network of people can see your page. It will also help you inform other professionals about the products and services your company offers.  Lastly, LinkedIn is a search engine within itself.  So here are some things to look at on your page.

  • Make sure your company has an eye catching cover image.
  • Remember to post company updates regularly.
  • Do not forget to fill in the About Us section at the bottom of the home page.
  • Post job opportunities on the Careers page.
  • Make sure you list and write about the products and services you provide.  People can view the products and services and see reviews from other users.
  • Check your page insights, follower insights, and employee insights to see how your page and company are doing.

SEO

SEO will help your business be able to be found online.

  • You need to constantly create new content.  This will help you to become recognized by the search engines.  Blogging is a good way to post frequently.
  • Content that lasts longer than a fad will be needed for years to come and will be looked at regularly.
  • Longer keywords for searches will help provide more specific results.  This will weed out the people who are not looking for your services.
  • Create inbound links to help your website.
  • SEO is especially helpful for local business.  Local SEO is easier to create than generalized SEO.
  • Each search engine has its own algorithm for creating a list of results.  Google® happens to be one of the most popular search engines to use.