Is your New Year’s Resolution to create a web presence for your business?

Is your New Year's Resolution to create a web presence for your business?

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Visual Content

Visual Content must have a purpose.  Make sure you understand why you are creating the content and how you will use it.  Here are some things to keep in mind when creating the visual content.

  • Understand what the purpose of the content is and what it needs to accomplish.
  • Keep it simple.
  • Make sure it is easy to read and the text has a clear purpose.
  • Do not overcrowd the content.  Leave some space.
  • Watch your alignment and margins.
  • Think about the colors you use and the message.
  • Keep the effects simple and useful.  Do not add effects for no reason.

If you need help with visual content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Facebook

Facebook is only helpful to a business if the page gets noticed.  You need to promote your page to get more likes and more fans.  Here are some tips to promote your page.

  • Make sure your content with engage the reader.
    Post different types of content to get the reader’s attention.
  • Be helpful and exciting.
  • Make sure the content is worth reading.
  • Give people exclusive information on upcoming releases.
  • Post news updates that apply to your business and its industry.
  • Make sure you link other pages, posts, and emails over to your Facebook page.
  • Make sure your posts also link back to your website.
  • Make sure you keep Facebook interactive.  Respond to your customer’s especially if they make a negative comment.
  • Try to engage your followers to get more likes and shares.
  • Make use of the paid advertising.
  • Get involved in a group; either by finding one of similar interest or creating your own.
  • Create a Facebook chat.
  • Create events.

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

SEO Advantages and Disadvantages

SEO has its advantages and disadvantages just like any other form of marketing.

Advantages

  • Always creating new content will improve your SEO.  This is easy to do with a blog.
  • You can create more inbound links.
  • If your content is timeless it can be used over and over again.
  • Localized SEO is helpful for local businesses.  Use mobile marketing for an added advantage.
  • Google’s algorithm is changing to find websites that are reader friendly not just search engine friendly.

Disadvantages

  • SEO is time consuming.
  • Each search engine looks ranks websites differently.
  • Crawlers need to be able to read your site.
  • SEO is a long term project.  It cannot be done quickly.

If you need help with SEO or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Visual Content

There are many types of visual content.  You can create photos, images, infographics, videos, or presentations.  Each type of content has its own advantages and will target a different audience.

  • Photos: They are easy to prepare.  They can also show your customers what is going on in your business.  It can help show them that there is more to you and your business than just the business.  They only keep the viewers’ attention for a few seconds though.
  • Images:  Images with text take some time to prepare to make sure that you have the correct words.  They will keep the viewers’ attention longer than a photo since there is some reading involved.  Keep the wording short.
  • Infographics: Have a lot of data but it is presented as a graphic instead of a paper or text.  Customers prefer to quickly read through an infographic for brief information compared to a long paper.  Infographics take some time to prepare since you need to do research and then find the best way to present the findings.  Infographics should be used when your audience wants to know facts about your business or industry.
  • Presentations:  Slideshows take some time to prepare but can be used multiple times.  You can use the presentation in a meeting and then post it on a website, blog, or social media.  A presentation can help show your audience that you are knowledgeable in a particular field.
  • Videos: They take time to create a great video.  You also need to have the correct software.  They are a great way to tell a story though.  If they are created well you will keep the viewers’ attention throughout the video clip which is longer than a photo, image, or infographic.

If you need help with visual content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.