Using a Calendar to Plan Your Content

Creating content is very time consuming and can be overwhelming.  It is always helpful to create a calendar with all of the details about the content.  There are different types of calendars that you can use to plan every step of the creation calendar.

1)      First, start off with a planning calendar.  This will help you plan the type of mediums you will use.  It also includes information like how often you will create content, who will write the content, when you will publish the content, and lastly what is the topic and keywords.

2)      Second, you should move onto a creation calendar.  You can plan this by day, week or month. This depends on how often you would like to post.  The calendar should include the topic, content, medium, and keywords that you already decided on using.

3)      Lastly, you should create a posting/release calendar.  This will keep track of when you post, what you post, and the stats of the posting.  You can use this for social media, mailings, handing out brochures and any other kind of marketing you choose to do.

Download our free calendar templates. http://businessservices.margotenterprises.com/helpful-articles/ebooks

If you need help with creating content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

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Make sure your email is HIPAA Compliant

NullCrew FTS posted on Twitter that they hacked 34  Comcast mail servers and posted the data on pastebin as proof.  The data has been removed since it was posted and Comcast says they are investigating it.  It is a good idea to change your passwords just in case.

I called Comcast to find out if  their email is HIPAA compliant.  They informed me that they do not believe that the email is HIPAA compliant so to air on the side of caution you should use a different email service provider.

If you need help finding a HIPAA Compliant email service provider please email us hipaa@margotenterprises.com or call us (631) 403-7731.  We can recommend affordable email service providers that cost less than $5/month.

What does the Extension of Microsoft Windows® XP Support Mean for HIPAA Compliance?

Microsoft Windows® XP Support ends 4/8/2014

Extension only for anti-virus and anti-malware until 7/2015

Microsoft® Office 2003 Support Ends 4/8/2014

The support extension only applies to anti-virus and anti-malware updates.  The support will not be for security risks and bugs.  Therefore you still must upgrade from Microsoft Windows® XP to Microsoft Windows®  7 or 8 by April 8, 2014 to stay HIPAA Compliant.

Links with Quotes from Microsoft®

http://curah.microsoft.com/52707/microsoft-extends-antimalwareantivirus-support-for-windows-xp-to-july-2015

http://www.eweek.com/security/microsoft-to-issue-anti-malware-signatures-after-windows-xp-support-cutoff.html

What is your next step?

1) Collect all of the Software Installation discs for the software currently on your computer.  You will need to re-install all of the software after the upgrade.

2) Backup all of the data on your computer.  If you have PHI make sure you backup your data to a secure encrypted backup location.

3) Purchase the software from Microsoft® and upgrade your computer.

4) Re-install all of your software and files.  Also make sure that your hard drive is encrypted.

If you need any help with this process you can email us hipaa@margotenterprises.com or call us (631) 403-7731.

 

Selecting an Audience

Whenever you are trying to create content to sell a product or service, you need to think about who your audience is.  Who is it that you are attempting to capture?  You must make sure that your customers will see and respond to the content that you are creating.  There are many different ways to create content and ways to personalize your marketing campaign.  Make sure to think about the following when you create your content.

  • Content must be accurate, interesting and valuable to the customer.  It should not only be promotional but relevant.  Content must provide a solution question or problem that your customer is having.
  • Think about the different types of content and which ones your customers will respond to.  Some types of content include articles, blog posts, eBooks, emails, FAQs, infographics, podcasts, reference guides, video demonstrations, webinars, white papers, workbooks, and micro-blogging.
  • The content should be easily found by your customers.  You need to think about SEO, PPC, advertising on social media and search engines, remarketing, and having a resource center.
  • Promote your content using segmentation, personalization, and customization.  Not all content is right for every audience.
  • Content should be customized to the customer’s needs, desires, interests, and preferences.
  • Think about dividing your entire audience into segmented groups so the content can be easily customized.
  • Content should always be dynamic.  It helps to create targeted promotions.  Highly personalized content is more relevant and therefore receives more attention from your audience.

For help finding your audience download our free eBook, “Catch Phrases.” http://businessservices.margotenterprises.com/helpful-articles/ebooks

If you need help finding the right audience or with any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Types of Content

There are many types of content you can use to promote your business.  Different audiences respond to different content.  It is always best to try to use a variety of content.  Below are some types of content which you can use to promote your business.

  • eBooks: eBooks show your knowledge on a specific topic.  Some are only about 5 pages while others can be over 100 pages.  They are time consuming to write, but have proven to be a valuable source of promotion.  Keep in mind that not every customer want to read a book for the information they are looking for.
  • Articles: Articles are shorter than eBooks.  It does not take the customer long to read, and provides them with condensed, to-the-point information.  Plus they are less time-consuming to write, as opposed to eBooks.
  • Micro-Blogging: Micro-blogging it great for providing customers with quick tips, updated information or news.  They can read it quickly and get the basic information they need to know.  They are easy to write since they are short, but can be a challenge to write because they are so brief.
  • Print:  Print items can range from business cards, to flyers, to postcards, to brochures.  These are items that you will design and must be mailed to or handed to the customer.
  • Images:  Images with text take some time to prepare, and to make sure that you have the correct words.  They will keep the viewer’s attention longer than a photo since there is some reading involved.  Keep the wording short.
  • Videos: It takes time and effort to create a “great” video.  You must have the correct software.  They are a great way to tell a story. If they are created well, you will keep the viewer’s attention throughout the video clip; which is longer than a photo, image, or infographic.
  • Photos: These are easy to prepare.  Photos are a great way to show your customers what is going on in your business.  While keeping the viewer’s attention for a short amount of time photos provide a quick snapshot of what your business has to offer.

 

If you need help with creating content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Creating Content for the Stages of the Buying Process

Content needs to be tailored to the need of the customer at the moment in time.  Sometimes a customer is just starting to look for a product, other times they are already comparing the product from different companies.  Make sure you have content for each step of the buying process.

1)      Recognition – The customer needs to know that your business has a certain product or service.  You should write about your products on your social media sites.  This includes being in the description and posting regular updates.

2)      Knowledge – The customer needs to realize that your product can be the solution to a problem that he/she is having.  Having updated reports, ebooks, pod casts, or webinars about your products available online will easily set you aside from the competition.

3)      Comparison – The customer wants to know what businesses sell the product they are looking for.  They will compare many different aspects to decide which business is right for them.  This is where testimonials and demonstrations can be beneficial.

4)      Buying – The customer is ready to buy the product.  This is where you want to provide the customer with a product description, price, and any other information that might assist them in the process of decision making.

If you need help with creating content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.