Printed Informational Brochures

Print items are also helpful for marketing.  Not everyone uses social media or the internet on a regular basis.  You can always consider mailing, brochures, and posters.  These might cost more because they need to be printed, but they can reach a difference audience.  Since they represent your company they should always be well written.  Print items cater towards an older audience that does not use the internet as regularly.

Informational Brochures are important for every business.  They provide important information to customers or potential customers.  You can have them out in your office, post them on your website, or hand them out at a convention, meeting, or demonstration.  This brochure represents your company and will remind customers about the information that you mentioned during the meeting or presentation.

When writing, you want to balance information with readability and layout.  You want to provide ample information without writing so much that the reader does not want to finish reading.  Balance your writing with paragraphs, bullet points, and space between different topics.  You should also use headings to make topic changes easier to see.

 

For help creating your content download our free eBook, “Write On.” http://businessservices.margotenterprises.com/helpful-articles/ebooks

If you need help with visual content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

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Creating an eBook

eBooks are a great way to show your expertise and knowledge in your industry.  eBooks are longer than most other forms of written content.  Therefore not everyone will want to read something as long as an eBook.  You need to remember to write to the audience that is willing to read your eBook. eBooks can vary in length from about five pages to over one hundred pages.  If you are writing about your company to provide promotional information you should keep it short.  No one wants to read a long advertisement.  Longer eBooks are better suited for a topic that someone is interested in and wants to learn more about.

Your eBook should be divided into sections, parts, or chapters.  This makes the book easy to navigate.  Having a Table of Contents or outline helps the reader know what is covered in the book.  People prefer books that flow and are well-organized.

You should also think about the title and cover since that is what the reader sees first and must catch their attention.  You should also think about posting a preview before the eBook is released.  This will give your audience an idea of what the book is about and create anticipation for the release.  It is also a good idea to ask people to review your eBook.  Reviews can help ratings and convince others to get the book.

Lastly, consider pricing.  eBooks range in price from free to about $10.

 

For help creating your content download our free eBook, “Write On.” http://businessservices.margotenterprises.com/helpful-articles/ebooks

If you need help with visual content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Social Content

When you are writing for social media or social networking, the key word is social.  You want to engage and connect with your audience.  Make sure that you content is relatable and has an interactive component: include a question, a poll, or a contest that requires some input or feedback.  This will encourage your audience to respond to your posts.

This is still content written for your business so keep your writing informative, but to the point.  It should be valuable and sharable. In order to reach a larger audience, your readers must want to share the content.

Let your personality show in your writing.  People would rather interact with a human than a computer. Even though the content is made to be light and fun, it should still be well written. While you are writing your content remember to use spell check and grammar check.

For help creating your content download our free eBook, “Write On.” http://businessservices.margotenterprises.com/helpful-articles/ebooks

If you need help with visual content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Micro-Blogging

Micro-blogging is a great way to connect with customers, because the posts are in real-time.  You can post quick updates, thoughts, links to longer posts, and event information.  Your posts should be divided equally into three categories: personal, informative, and business.

A common goal is to promote customer and brand awareness.  You want to create a community with your customers.  Give your customers the ability to connect with each other and employees from your company.  You can post promotional offers to help promote your business and expand your online community.  Remember to use hashtags (i.e. #subject) in your posts on social media sites so they can be found or searched easily.

The timing of your posts is also very important.  You should try to post a few times a day. Post during times when your followers are online and checking for posts.

For help creating your content download our free eBook, “Write On.” http://businessservices.margotenterprises.com/helpful-articles/ebooks

If you need help with visual content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Writing a Blog

Blogging is a great way to stay relevant online.  It helps your customers see that you are knowledgeable and up-to-date in your industry.  It also helps with SEO (Search Engine Optimization).  Since blogging takes time, remember to properly plan and schedule your posts.  If you need help planning your content you can download free Calendar Templates at http://businessservices.margotenterprises.com/helpful-articles/ebooks.

Blogging is written work.  When blogging, start by choosing a topic and then choose a focus.  Make sure that you have something specific to write about.  Think about a title.  The title should be descriptive and an attention grabber.  Remember that you are writing for your audience.  You want them to be able to find and read your posts.  Write an introduction to give the reader an idea of what will follow.  Since a blog post is a written piece you have to remember to follow proper spelling and grammar rules.  You should always proofread your work for any errors.  Lastly, you are writing for humans; don’t let your paragraphs get too long. Most people do not want to read long paragraphs and will stop reading before they even start.

In your writing you want to show your reader that you are a human, not a robot or a company.  You may be writing on behalf of your company, but you still want to show some personality in your writing.  The reader should be able to relate to you and the topic.  You should include links and images to add some flair to your post.  Remember to include polls and questions that require feedback to interact with your audience.  You should always respond to comments about the post.

For help creating your content download our free eBook, “Write On.” http://businessservices.margotenterprises.com/helpful-articles/ebooks

If you need help with visual content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.