December Holiday Sales

Holiday sales continue throughout the entire month of December.  There are a few ways to continue sales throughout the month.  You should only have one item on sale each day or week.  This will give customers incentive to come into your store more than once for each sale.  Hopefully, they will walk out with more than just the sale item each day.  Each of these sales should be advertised and displayed from Thanksgiving on.  This will allow the customers to know which items are for sale and when to come in.

  • You can have 12 Days of Savings.  For the twelve days leading up to Christmas you can have a different sale each day.  This is one way to showcase items that would make great gifts.  It will also keep customers coming in more than once.
  • You can have 25 Days of Savings.  This would begin on December 1 and run through Christmas.  Again, each day would have a different sale.
  • You can also run a Sale of the Week.  Each week you can have a different item for sale.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

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Holiday Promotions

Promotions are a great way to get customers to come to your store.  Everyone likes to get a free gift or feel like they are helping someone.  You can give away free gifts, rebates, or offer customers a chance to make a donation.

  • The standard “free gift with purchase of…” promotion is always a great way to get someone into the store. The free gift should be nice but also cheap.  The gift could be an add on to an item they are purchasing or just a special product only for this promotion.
  • A great way to make customers feel like they are helping out the community is by running a donation promotion. You can say you will donate a certain percentage or amount to a local charity or organization.  This is also a great way for you to give back to the community.  You can also give away an item for items purchased.  For example, for every 10 pounds of cookies sold you can donate one pound to a soup kitchen for the holidays.
  • Rebates are another great promotion. After a customer purchases a particular item they have to go online and fill out a form to receive the rebate.  However, this takes more time for you and the customer.  You will need to have the rebate directions ready to hand out.  It is also a good idea to have a list of codes to give out so people cannot submit the rebate multiple times for friends or family.  You will also need to go through the submissions and mail out the rebates.  The advantage is that many customers will likely forget to fill out the rebate so you will be giving away less.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Holiday Sales

You can have a store-wide sale, a time-sensitive sale, a sale on a particular items, or a “doorbuster”.  You can even have more than one sale within a particular day.  Try and mix different types of sales to find what works best for your business.

  • A store-wide sale is the most attractive for customers, but can also be harder to determine what the discount percentage should be for every item in your store.
  • A time-sensitive sale will attract business during a particular timeframe. If you would like to do a store-wide sale it is a good idea to add a timeframe to it.  For example, 20% off all items 8am-11am.  This allows the customers to receive the sale on any item, but limits how many customers will actually be in the store during that timeframe.
  • You can have a sale for particular items. For example, you can offer 30% off all bracelets.  This helps customers to purchase a certain item that might usually have a higher markup.
  • You can also have a BOGO offer for particular items. The BOGO can be “buy one, get one free” or “buy one, get one half off”.  Just make sure this is explicitly stated in your ads.  This will encourage customers to buy more than one of the items.
  • Lastly, you can have a “doorbuster”. The doorbuster should have a very low sale price.  It is a good idea to have it on an item that customers do not normally consider buying, but will now buy because of the great price.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Introduction to Holiday Sales

Everyone knows that holiday sales are the biggest sales and source of revenue for the year.  These sales take time to plan and advertise.  It is best to begin early.

Plan your Holiday Sale.  Think about which items you want to push this year.  Which items are popular?  Which items have a high markup?  Which items make great gifts for the customer who isn’t sure what to buy for someone?

Design your advertisements.  Remember to create advertisements especially for online advertising, postcards for mailings, and flyers for your store.  You can also take out ads in local papers or magazines.  The more places your ad is placed the more likely someone is to see it.  Think about the wording, pictures, and information you would like to include.

Once your advertisements are designed you need to get them printed.  Order them earlier to allow enough time for printing and to give yourself time to send them out, especially during the holidays when everyone else is trying to have their ads printed as well.

Lastly, remember to post and send out your advertisements.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.