Black Friday, Small Business Saturday, Cyber Monday

Black Friday is the Friday after Thanksgiving and is the single biggest sale day of the year.  Stores open early and have doorbusters, BOGOs, sales, promotions, and rebates.

1)Think about the time you would like to open.  Stores are opening earlier and earlier every year.  However, if you are a small business you do not need to open as early.  You can open between 6 and 8 in the morning and still have great sales.

2)Think about the sales and promotions you want to run on Black Friday.  Check our posts about holiday sales and holiday promotions for more information.

3)Create your advertisements and remember to include pictures and a full description of the sale or promotion.

4)Get your advertisement out there.  Post it on your website and social media accounts.  Remember to send out an email campaign.  Print postcards and mail them out about two weeks before.  Also, print flyers and hang them up at the beginning of November.

 

Small Business Saturday is the Saturday after Thanksgiving.  This day was created by American Express® and began in 2010.  It was created to remind customers to also shop at their local businesses.  All small and local businesses should take advantage of this day.

1)Sign up with American Express for free online.  They will provide you with Downloadable Signage for Small Business Sales.

2)Think of a promotion or sale to run on Small Business Saturday.

3)Create your advertisements and remember to include the signage you downloaded.  You should also include any pictures and a full description of the sale or promotion.

4)Get your advertisement out there.  Post it on your website and social media accounts.  Use the templates to send out email campaigns.  Print postcards and mail them out about two weeks before.  Also print flyers and hang them up at the beginning of November.

 

Cyber Monday is the Monday after Thanksgiving.  It began in 2005 to encourage customers to shop online.  Recently, Cyber Monday has become more and more popular and has seen more commerce than Black Friday some years.  Cyber Monday is mostly for e-commerce websites, but there is no reason a local business cannot also participate.

1)Think of a promotion or sale to run on Cyber Monday.

2)Create your advertisements and include pictures and a full description of the sale or promotion.  If you do not sell products online, create a coupon that will be posted on Cyber Monday.  Inform the customers that this coupon must be printed and brought into the store to receive the offer.

3)Get your advertisement out there.  Post it on your website and social media accounts. Print postcards and mail them out about two weeks before.  Also print flyers and hang them up at the beginning of November.

 

Giving Tuesday is the Tuesday after Thanksgiving.  It is a way to kick off the Giving Season.  Customers like to see that a business helps the community.

1)Think of a local charity or organization that your business can help.  You can help them financially or by donating items you sell.

2)Talk to the charity about your sale and see if they will help you promote it.

3)Create your advertisements and include pictures and a full description of the promotion.  Include some information about the charity for anyone who might not have heard of it.

4)Get your advertisement out there.  Post it on your website and social media accounts. Print postcards and mail them out about two weeks before.  Also print flyers and hang them up at the beginning of November.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Advertisements

December Holiday Sales

Holiday sales continue throughout the entire month of December.  There are a few ways to continue sales throughout the month.  You should only have one item on sale each day or week.  This will give customers incentive to come into your store more than once for each sale.  Hopefully, they will walk out with more than just the sale item each day.  Each of these sales should be advertised and displayed from Thanksgiving on.  This will allow the customers to know which items are for sale and when to come in.

  • You can have 12 Days of Savings.  For the twelve days leading up to Christmas you can have a different sale each day.  This is one way to showcase items that would make great gifts.  It will also keep customers coming in more than once.
  • You can have 25 Days of Savings.  This would begin on December 1 and run through Christmas.  Again, each day would have a different sale.
  • You can also run a Sale of the Week.  Each week you can have a different item for sale.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Holiday Promotions

Promotions are a great way to get customers to come to your store.  Everyone likes to get a free gift or feel like they are helping someone.  You can give away free gifts, rebates, or offer customers a chance to make a donation.

  • The standard “free gift with purchase of…” promotion is always a great way to get someone into the store. The free gift should be nice but also cheap.  The gift could be an add on to an item they are purchasing or just a special product only for this promotion.
  • A great way to make customers feel like they are helping out the community is by running a donation promotion. You can say you will donate a certain percentage or amount to a local charity or organization.  This is also a great way for you to give back to the community.  You can also give away an item for items purchased.  For example, for every 10 pounds of cookies sold you can donate one pound to a soup kitchen for the holidays.
  • Rebates are another great promotion. After a customer purchases a particular item they have to go online and fill out a form to receive the rebate.  However, this takes more time for you and the customer.  You will need to have the rebate directions ready to hand out.  It is also a good idea to have a list of codes to give out so people cannot submit the rebate multiple times for friends or family.  You will also need to go through the submissions and mail out the rebates.  The advantage is that many customers will likely forget to fill out the rebate so you will be giving away less.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Holiday Sales

You can have a store-wide sale, a time-sensitive sale, a sale on a particular items, or a “doorbuster”.  You can even have more than one sale within a particular day.  Try and mix different types of sales to find what works best for your business.

  • A store-wide sale is the most attractive for customers, but can also be harder to determine what the discount percentage should be for every item in your store.
  • A time-sensitive sale will attract business during a particular timeframe. If you would like to do a store-wide sale it is a good idea to add a timeframe to it.  For example, 20% off all items 8am-11am.  This allows the customers to receive the sale on any item, but limits how many customers will actually be in the store during that timeframe.
  • You can have a sale for particular items. For example, you can offer 30% off all bracelets.  This helps customers to purchase a certain item that might usually have a higher markup.
  • You can also have a BOGO offer for particular items. The BOGO can be “buy one, get one free” or “buy one, get one half off”.  Just make sure this is explicitly stated in your ads.  This will encourage customers to buy more than one of the items.
  • Lastly, you can have a “doorbuster”. The doorbuster should have a very low sale price.  It is a good idea to have it on an item that customers do not normally consider buying, but will now buy because of the great price.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Introduction to Holiday Sales

Everyone knows that holiday sales are the biggest sales and source of revenue for the year.  These sales take time to plan and advertise.  It is best to begin early.

Plan your Holiday Sale.  Think about which items you want to push this year.  Which items are popular?  Which items have a high markup?  Which items make great gifts for the customer who isn’t sure what to buy for someone?

Design your advertisements.  Remember to create advertisements especially for online advertising, postcards for mailings, and flyers for your store.  You can also take out ads in local papers or magazines.  The more places your ad is placed the more likely someone is to see it.  Think about the wording, pictures, and information you would like to include.

Once your advertisements are designed you need to get them printed.  Order them earlier to allow enough time for printing and to give yourself time to send them out, especially during the holidays when everyone else is trying to have their ads printed as well.

Lastly, remember to post and send out your advertisements.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Email Marketing Statistics

Statistics are necessary to decide if your email marketing is working for you.  One of the most basic items to look at is the number of opens and the number of clicks.  If your emails are opened but no one is clicking on the links, you are not getting any sales.  This is the most basic information you will need.

You should also keep track of the number of subscribers opting-in and opting-out.  You always need people to opt-in to keep your email list growing.  This increases your reach and potential sales.  Some people will also opt-out.  This is normal and expected.  Try to keep track of the reasons why a subscriber decided to opt-out.  Are you sending too many emails?  Did the subscribers interests, location, or job change?  The reasons might have nothing to do with your company.

After the basic information, you should keep track of actual sales-related information.  Check the stats of the landing page.  Did they click accidentally or actually spend some time reading the site?  How many inquires did you get?  How many sales did you close?

Lastly, keep track of social shares.  Is your email getting shared on social media sites?  Which sites are getting the most shares?  How can you use this with your social media marketing?

 

If you need help with creating content or any social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Email Marketing Content

The subject line is the first and sometimes only part of the email that the subscriber will see.  Make sure that the subject line catches the subscriber’s attention.  The subject line is the main deciding factor as to whether or not the email gets opened or deleted.

Once the email gets opened the reader is looking for content.  The top of the email has the pre-text header.  Make sure you change and customize it; don’t leave a general “If you are having trouble…”  Make sure the subscriber knows the purpose of the email.  You can send emails with offers, sales information, company news, event information, or anything else related.

Include pictures and text.  Most of the time pictures are not automatically downloaded.  If there is no text, there is no message.  This is why it is important to create an HTML version of the email.  Everyone wants to read a nice email that is well laid out and is aesthetically pleasing.  However, the most important part is still the content.  Even if you only have one summary paragraph of text the subscriber will know the content.  The actual text should not just be thrown in at the bottom though, since if nothing shows up chances are they might not scroll all the way down.

Always include an opt-out link at the bottom.

If you need help with creating content or any social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.