SEO Advantages and Disadvantages

SEO has its advantages and disadvantages just like any other form of marketing.

Advantages

  • Always creating new content will improve your SEO.  This is easy to do with a blog.
  • You can create more inbound links.
  • If your content is timeless it can be used over and over again.
  • Localized SEO is helpful for local businesses.  Use mobile marketing for an added advantage.
  • Google’s algorithm is changing to find websites that are reader friendly not just search engine friendly.

Disadvantages

  • SEO is time consuming.
  • Each search engine looks ranks websites differently.
  • Crawlers need to be able to read your site.
  • SEO is a long term project.  It cannot be done quickly.

If you need help with SEO or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

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SEO

SEO will help your business be able to be found online.

  • You need to constantly create new content.  This will help you to become recognized by the search engines.  Blogging is a good way to post frequently.
  • Content that lasts longer than a fad will be needed for years to come and will be looked at regularly.
  • Longer keywords for searches will help provide more specific results.  This will weed out the people who are not looking for your services.
  • Create inbound links to help your website.
  • SEO is especially helpful for local business.  Local SEO is easier to create than generalized SEO.
  • Each search engine has its own algorithm for creating a list of results.  Google® happens to be one of the most popular search engines to use.