Connect with fans on Facebook

Connect with your fans.

  • Get involved in a group – Finding one of similar interest or create your own.  This will allow  your fans to connect and create a community.
  • Create a Facebook chat—You can use Facebook to launch a product, stream a live press conference, host a panel or webinar, online party, or host a live chat on your wall with experts.
  • Create events – This will help you build a community.  The events can be at a physical location or just on Facebook at a particular time.

 

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

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Facebook Content Tips

Facebook is only helpful to a business if the page gets noticed.  You need to promote your page to get more likes and more fans.  Here are some tips to promote your page.

  • Make sure your content will engage the reader.
  • Post different types of content to get the reader’s attention.
  • Be helpful and exciting.
  • Make sure the content is worth reading.
  • Give people exclusive information on upcoming releases.
  • Post news updates that apply to your business and its industry.
  • Make sure you link other pages, posts, and emails over to your Facebook page.
  • Make sure your posts also link back to your website.
  • Make sure you keep Facebook interactive.  Respond to your customers, especially if they make a negative comment.
  • Try to engage your followers to get more likes and shares.
  • Make use of the paid advertising.
  • Share content created by other people and businesses.  This should be relevant to your industry, but not compete with your business.
  • Your content should be about 80% connection with customers and 20% sales.
  • Create a contest that requires creativity and engagement.
  • Integrate and cross-promote over other channels, and give away relevant prizes.

 

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Useful Facebook Definitions

Useful Facebook Definitions

  • App (application) – Software programs used to facilitate content-sharing ,interactions, website, and blog users.
  • Edgerank – Research feature which shows content that appears in a user’s news feed.
  • Fan -When someone likes your company’s page.
  • Friend – Connection to another user in network.
  • Friend List – Organized/specialized group of Facebook friends which you can customize a post to.
  • Group – Users organized around a common interest.
  • Like – Actively “Like” it to become a fan.
  • Network – Association of Facebook users based on school/employer/other group.
  • News Feed – Post in section of homepage.
  • Open Graph – Allows outside sites to exchange info with user database.
  • Page – Like website homepage.
  • Social Plugin – Install on website which connects fans to page.
  • Tag – Posts, pictures, notes, videos using @
  • Ticker – Activity stories.
  • Wall – Where you post content.

 

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Introduction to Facebook

Facebook is a great way to connect with customers.  You can interact and create a relationship with your customers.  Before you begin using Facebook for your business you should become familiar with its purpose and terminology.

  • Facebook should be used so people can find you by searching for your products and services.
  • Facebook will give you the ability to connect with customers and fans.
  • Facebook can be used to create a community for your business.
  • Facebook can be used to promote any content that your business creates.
  • Facebook should always be used to generate leads.
  • Before you create a business page you should create a personal profile.  You should find your friends.  These friends can help promote your business page once it is created.  This will also allow you to play around with Facebook and get comfortable before you create a business page.

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com  or send us an email, info@margotcorporation.com.

 

Helpful Statistics for your Twitter Account

To be able to effectively measure your Twitter marketing strategy you need to use Twitter Analytics.

  • Clicks – How many people clicked on the link within your tweet.   This will help you to see if your tweet caught the attention of your followers enough to check out the link.
  • Favs- How many people liked your tweet.  You should post more tweets that are similar.
  • RT (retweets) – How many people clicked retweet to share your tweet with their followers.  This means they found your content valuable enough to share.  This is a huge part of social media.
  • Reply – How many replies you get to a tweet.  Since you want to connect with people on Twitter, replies are the best way to connect and have a conversation.
  • Reach – Changes to the number of clicks based on retweets by others.
  • Follows – How many new followers you have
  • Unfollows – How many people have stopped following you.

To download a free workbook to plan your content, visit http://articles.margotcorporation.com/ebooks.
If you need help with Twitter or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Advertising on Twitter

Twitter ads are a great way to grow your following and get your message out.  There are two types of campaigns: promoted accounts and promoted tweets.

Promoted accounts ads your account to the list of who to follow.  You pay per follow.  Promoted accounts help you gain followers.  You can target your audience using interests and followers or tailored audience.

Promoted tweets ads your tweet to the timeline.  You pay per engagement including; click, retweet, reply, favorite, or follow. Promoted tweet will help you increase traffic to the desired site.  For both campaigns there are settings that you can customize to meet your needs. You can target your audience using interests and followers, tailored audience, keywords, or television.

For both campaigns you can customize the run time and budget.  The campaign can either run continuously or you can set a start and end date.  The budget should have a total maximum amount and daily maximum amount. This will help you stay within your marketing budget.  You also set your maximum price per engagement.  This is how much each engagement is worth to your business.

You can target your audience by using specific Interests or Followers.  The specific interests will allow you to choose from a variety of categories.  If the user has that interest your account will show up under the who to follow section.  You can also include other accounts by entering the usernames.  Twitter will find users similar to these and target them also.

You can also create lists and target users by Tailored Audience.  You can create lists of current and perspective customers.  You can create a list using email addresses or Twitter IDs.

You can also use Keywords to find your audience.  You can enter multiple keywords that you would like to target as well as the negative match.  When a user searches for these keywords your tweets will show up.

Lastly is Television.  You can target a group of users based on the television shows that they engage with.  You can select different television markets and locations.

To download a free workbook to plan your content, visit http://articles.margotcorporation.com/ebooks.
If you need help with Twitter or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Timing your Tweets

Twitter is constantly receiving new tweets.  People and companies tweet 24 hours a day, 7 days a week.  People also live in different time zones so their posting schedule may be different from yours.  With all of these posts it is easy for your posts to get lost or missed.  There are many ways to get your tweets noticed.

Think about when people are checking Twitter.  People are more likely to check during lunch, after work, and in the evening.  Many people are rushed in the morning, so they might not check Twitter or might spend less time than they would in the evening.

Tweet a few times a day.  The more often you tweet, the more likely you are to get noticed.  However, you should not tweet too frequently.  No one wants to see a timeline full of only your tweets.  Also, tweet different content.  Do not tweet the same tweet a hundred times.  If it is important you can and should tweet it more than once, but not all within the same hour or day.  Also don’t post too sporadically.  People will forget about your company and content.

To download a free workbook to plan your content, visit http://articles.margotcorporation.com/ebooks.
If you need help with Twitter or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.