Black Friday, Small Business Saturday, Cyber Monday

Black Friday is the Friday after Thanksgiving and is the single biggest sale day of the year.  Stores open early and have doorbusters, BOGOs, sales, promotions, and rebates.

1)Think about the time you would like to open.  Stores are opening earlier and earlier every year.  However, if you are a small business you do not need to open as early.  You can open between 6 and 8 in the morning and still have great sales.

2)Think about the sales and promotions you want to run on Black Friday.  Check our posts about holiday sales and holiday promotions for more information.

3)Create your advertisements and remember to include pictures and a full description of the sale or promotion.

4)Get your advertisement out there.  Post it on your website and social media accounts.  Remember to send out an email campaign.  Print postcards and mail them out about two weeks before.  Also, print flyers and hang them up at the beginning of November.

 

Small Business Saturday is the Saturday after Thanksgiving.  This day was created by American Express® and began in 2010.  It was created to remind customers to also shop at their local businesses.  All small and local businesses should take advantage of this day.

1)Sign up with American Express for free online.  They will provide you with Downloadable Signage for Small Business Sales.

2)Think of a promotion or sale to run on Small Business Saturday.

3)Create your advertisements and remember to include the signage you downloaded.  You should also include any pictures and a full description of the sale or promotion.

4)Get your advertisement out there.  Post it on your website and social media accounts.  Use the templates to send out email campaigns.  Print postcards and mail them out about two weeks before.  Also print flyers and hang them up at the beginning of November.

 

Cyber Monday is the Monday after Thanksgiving.  It began in 2005 to encourage customers to shop online.  Recently, Cyber Monday has become more and more popular and has seen more commerce than Black Friday some years.  Cyber Monday is mostly for e-commerce websites, but there is no reason a local business cannot also participate.

1)Think of a promotion or sale to run on Cyber Monday.

2)Create your advertisements and include pictures and a full description of the sale or promotion.  If you do not sell products online, create a coupon that will be posted on Cyber Monday.  Inform the customers that this coupon must be printed and brought into the store to receive the offer.

3)Get your advertisement out there.  Post it on your website and social media accounts. Print postcards and mail them out about two weeks before.  Also print flyers and hang them up at the beginning of November.

 

Giving Tuesday is the Tuesday after Thanksgiving.  It is a way to kick off the Giving Season.  Customers like to see that a business helps the community.

1)Think of a local charity or organization that your business can help.  You can help them financially or by donating items you sell.

2)Talk to the charity about your sale and see if they will help you promote it.

3)Create your advertisements and include pictures and a full description of the promotion.  Include some information about the charity for anyone who might not have heard of it.

4)Get your advertisement out there.  Post it on your website and social media accounts. Print postcards and mail them out about two weeks before.  Also print flyers and hang them up at the beginning of November.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

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December Holiday Sales

Holiday sales continue throughout the entire month of December.  There are a few ways to continue sales throughout the month.  You should only have one item on sale each day or week.  This will give customers incentive to come into your store more than once for each sale.  Hopefully, they will walk out with more than just the sale item each day.  Each of these sales should be advertised and displayed from Thanksgiving on.  This will allow the customers to know which items are for sale and when to come in.

  • You can have 12 Days of Savings.  For the twelve days leading up to Christmas you can have a different sale each day.  This is one way to showcase items that would make great gifts.  It will also keep customers coming in more than once.
  • You can have 25 Days of Savings.  This would begin on December 1 and run through Christmas.  Again, each day would have a different sale.
  • You can also run a Sale of the Week.  Each week you can have a different item for sale.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Holiday Sales

You can have a store-wide sale, a time-sensitive sale, a sale on a particular items, or a “doorbuster”.  You can even have more than one sale within a particular day.  Try and mix different types of sales to find what works best for your business.

  • A store-wide sale is the most attractive for customers, but can also be harder to determine what the discount percentage should be for every item in your store.
  • A time-sensitive sale will attract business during a particular timeframe. If you would like to do a store-wide sale it is a good idea to add a timeframe to it.  For example, 20% off all items 8am-11am.  This allows the customers to receive the sale on any item, but limits how many customers will actually be in the store during that timeframe.
  • You can have a sale for particular items. For example, you can offer 30% off all bracelets.  This helps customers to purchase a certain item that might usually have a higher markup.
  • You can also have a BOGO offer for particular items. The BOGO can be “buy one, get one free” or “buy one, get one half off”.  Just make sure this is explicitly stated in your ads.  This will encourage customers to buy more than one of the items.
  • Lastly, you can have a “doorbuster”. The doorbuster should have a very low sale price.  It is a good idea to have it on an item that customers do not normally consider buying, but will now buy because of the great price.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Introduction to Holiday Sales

Everyone knows that holiday sales are the biggest sales and source of revenue for the year.  These sales take time to plan and advertise.  It is best to begin early.

Plan your Holiday Sale.  Think about which items you want to push this year.  Which items are popular?  Which items have a high markup?  Which items make great gifts for the customer who isn’t sure what to buy for someone?

Design your advertisements.  Remember to create advertisements especially for online advertising, postcards for mailings, and flyers for your store.  You can also take out ads in local papers or magazines.  The more places your ad is placed the more likely someone is to see it.  Think about the wording, pictures, and information you would like to include.

Once your advertisements are designed you need to get them printed.  Order them earlier to allow enough time for printing and to give yourself time to send them out, especially during the holidays when everyone else is trying to have their ads printed as well.

Lastly, remember to post and send out your advertisements.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.