Holiday Promotions

Promotions are a great way to get customers to come to your store.  Everyone likes to get a free gift or feel like they are helping someone.  You can give away free gifts, rebates, or offer customers a chance to make a donation.

  • The standard “free gift with purchase of…” promotion is always a great way to get someone into the store. The free gift should be nice but also cheap.  The gift could be an add on to an item they are purchasing or just a special product only for this promotion.
  • A great way to make customers feel like they are helping out the community is by running a donation promotion. You can say you will donate a certain percentage or amount to a local charity or organization.  This is also a great way for you to give back to the community.  You can also give away an item for items purchased.  For example, for every 10 pounds of cookies sold you can donate one pound to a soup kitchen for the holidays.
  • Rebates are another great promotion. After a customer purchases a particular item they have to go online and fill out a form to receive the rebate.  However, this takes more time for you and the customer.  You will need to have the rebate directions ready to hand out.  It is also a good idea to have a list of codes to give out so people cannot submit the rebate multiple times for friends or family.  You will also need to go through the submissions and mail out the rebates.  The advantage is that many customers will likely forget to fill out the rebate so you will be giving away less.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Advertisements

Holiday Sales

You can have a store-wide sale, a time-sensitive sale, a sale on a particular items, or a “doorbuster”.  You can even have more than one sale within a particular day.  Try and mix different types of sales to find what works best for your business.

  • A store-wide sale is the most attractive for customers, but can also be harder to determine what the discount percentage should be for every item in your store.
  • A time-sensitive sale will attract business during a particular timeframe. If you would like to do a store-wide sale it is a good idea to add a timeframe to it.  For example, 20% off all items 8am-11am.  This allows the customers to receive the sale on any item, but limits how many customers will actually be in the store during that timeframe.
  • You can have a sale for particular items. For example, you can offer 30% off all bracelets.  This helps customers to purchase a certain item that might usually have a higher markup.
  • You can also have a BOGO offer for particular items. The BOGO can be “buy one, get one free” or “buy one, get one half off”.  Just make sure this is explicitly stated in your ads.  This will encourage customers to buy more than one of the items.
  • Lastly, you can have a “doorbuster”. The doorbuster should have a very low sale price.  It is a good idea to have it on an item that customers do not normally consider buying, but will now buy because of the great price.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

 

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Introduction to Holiday Sales

Everyone knows that holiday sales are the biggest sales and source of revenue for the year.  These sales take time to plan and advertise.  It is best to begin early.

Plan your Holiday Sale.  Think about which items you want to push this year.  Which items are popular?  Which items have a high markup?  Which items make great gifts for the customer who isn’t sure what to buy for someone?

Design your advertisements.  Remember to create advertisements especially for online advertising, postcards for mailings, and flyers for your store.  You can also take out ads in local papers or magazines.  The more places your ad is placed the more likely someone is to see it.  Think about the wording, pictures, and information you would like to include.

Once your advertisements are designed you need to get them printed.  Order them earlier to allow enough time for printing and to give yourself time to send them out, especially during the holidays when everyone else is trying to have their ads printed as well.

Lastly, remember to post and send out your advertisements.

 

To download the full eBook and workbook for free go to articles.margotcorporation.com.

If you need help with holiday sales or any other marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

How to Set Up Your Social Media Profile

First you need to figure out which social media sites are right for your business.  Then you need to setup your account and profile.  Your profile is important because it gives the customer an image of your business and information.  You should fill out as much information as possible in your profile.

  • Profile Picture – This picture shows up next to your name.  It is a good idea to use your logo.
  • Cover Photo/ Header – This picture should capture the customer’s attention.  It should not include contact information.
  • Voice – You need to figure out what type of voice you would like to use.  Would you like to keep things casual, formal, informative, fun, ect.  This should be aligned with the voice of your business.
  • Contact – You should include all of your contact information including phone number, address, website, and email address.
  • Information – You should include a description of your business and products or services that you offer.  You can also include hours, history, and an about us section.

If you need help with a social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Social Media

Social Media is a great way to connect with customers.  It helps form a relationship and opens communication.  Which social media sites are right for your business?

Facebook – 1 billion users, most popular, every business needs a page, post polls and questions

Twitter – real time connection and news, discounts, special offers, tips

LinkedIn – B2B business, generates leads, traffic, shows a position of leadership

YouTube – videos, interviews, discussions, demonstrations, events

Instagram – pictures, showcase new products, special offers, what’s going on in your office

Pinterest – bulletin board type, pin pictures and infographics to your board from the internet

WordPress – blog, writing articles to inform people about your business and industry

Google Plus – combined with google maps, google places, shows up in google searches, post new products, special offers

Vine – short video clips, what’s going on in your office, short clip of an event

If you need help with a social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.

Visual Content

Visual Content must have a purpose.  Make sure you understand why you are creating the content and how you will use it.  Here are some things to keep in mind when creating the visual content.

  • Understand what the purpose of the content is and what it needs to accomplish.
  • Keep it simple.
  • Make sure it is easy to read and the text has a clear purpose.
  • Do not overcrowd the content.  Leave some space.
  • Watch your alignment and margins.
  • Think about the colors you use and the message.
  • Keep the effects simple and useful.  Do not add effects for no reason.

If you need help with visual content or any social media site or online marketing check out our website, www.margotenterprises.com or send us an email, info@margotenterprises.com.