Facebook Insights

Facebook provides insights to help you advertise effectively to get more leads.  Use the insights to see your likes, total reach, and how many people are talking about your business.  You can also find out how many people are liking and sharing your posts and content.  This can help you in many ways, such as:

  • Get information about your fans including their location, age, and gender.
  • Use this information to create your goals and target audience for your marketing campaign.
  • Make sure you track any sales that come from Facebook to make sure your campaign is effective.
  • Set your bid based on the bid range provided by Facebook.
  • Don’t forget to export the data you collect.
  • Check up on your statistics on a regular basis.

 

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

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Facebook Timing

  • Facebook is constantly receiving new posts.  People and companies post 24 hours a day, 7 days a week.  People also live in different time zones, so their posting schedule may be different from yours.  Also, with Edgerank not every fan will see every post.
  • Think about when people are checking Facebook.  People are more likely to check during lunch, after work, and in the evening.  Many people are rushed in the morning, so they might not check it or might spend less time than they would in the evening.
  • Post a few times a day.  The more often you post, the more likely you are to get noticed.  However, you should not post too frequently.  No one wants to see a timeline full of only your posts.  Also, post different content.  Tell people to like or share your content to get more fans to see the posts.

 

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Connect with fans on Facebook

Connect with your fans.

  • Get involved in a group – Finding one of similar interest or create your own.  This will allow  your fans to connect and create a community.
  • Create a Facebook chat—You can use Facebook to launch a product, stream a live press conference, host a panel or webinar, online party, or host a live chat on your wall with experts.
  • Create events – This will help you build a community.  The events can be at a physical location or just on Facebook at a particular time.

 

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Facebook Content Tips

Facebook is only helpful to a business if the page gets noticed.  You need to promote your page to get more likes and more fans.  Here are some tips to promote your page.

  • Make sure your content will engage the reader.
  • Post different types of content to get the reader’s attention.
  • Be helpful and exciting.
  • Make sure the content is worth reading.
  • Give people exclusive information on upcoming releases.
  • Post news updates that apply to your business and its industry.
  • Make sure you link other pages, posts, and emails over to your Facebook page.
  • Make sure your posts also link back to your website.
  • Make sure you keep Facebook interactive.  Respond to your customers, especially if they make a negative comment.
  • Try to engage your followers to get more likes and shares.
  • Make use of the paid advertising.
  • Share content created by other people and businesses.  This should be relevant to your industry, but not compete with your business.
  • Your content should be about 80% connection with customers and 20% sales.
  • Create a contest that requires creativity and engagement.
  • Integrate and cross-promote over other channels, and give away relevant prizes.

 

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Useful Facebook Definitions

Useful Facebook Definitions

  • App (application) – Software programs used to facilitate content-sharing ,interactions, website, and blog users.
  • Edgerank – Research feature which shows content that appears in a user’s news feed.
  • Fan -When someone likes your company’s page.
  • Friend – Connection to another user in network.
  • Friend List – Organized/specialized group of Facebook friends which you can customize a post to.
  • Group – Users organized around a common interest.
  • Like – Actively “Like” it to become a fan.
  • Network – Association of Facebook users based on school/employer/other group.
  • News Feed – Post in section of homepage.
  • Open Graph – Allows outside sites to exchange info with user database.
  • Page – Like website homepage.
  • Social Plugin – Install on website which connects fans to page.
  • Tag – Posts, pictures, notes, videos using @
  • Ticker – Activity stories.
  • Wall – Where you post content.

 

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.

Introduction to Facebook

Facebook is a great way to connect with customers.  You can interact and create a relationship with your customers.  Before you begin using Facebook for your business you should become familiar with its purpose and terminology.

  • Facebook should be used so people can find you by searching for your products and services.
  • Facebook will give you the ability to connect with customers and fans.
  • Facebook can be used to create a community for your business.
  • Facebook can be used to promote any content that your business creates.
  • Facebook should always be used to generate leads.
  • Before you create a business page you should create a personal profile.  You should find your friends.  These friends can help promote your business page once it is created.  This will also allow you to play around with Facebook and get comfortable before you create a business page.

If you need help with Facebook or any other social media site or online marketing check out our website, www.margotcorporation.com  or send us an email, info@margotcorporation.com.

 

Helpful Statistics for your Twitter Account

To be able to effectively measure your Twitter marketing strategy you need to use Twitter Analytics.

  • Clicks – How many people clicked on the link within your tweet.   This will help you to see if your tweet caught the attention of your followers enough to check out the link.
  • Favs- How many people liked your tweet.  You should post more tweets that are similar.
  • RT (retweets) – How many people clicked retweet to share your tweet with their followers.  This means they found your content valuable enough to share.  This is a huge part of social media.
  • Reply – How many replies you get to a tweet.  Since you want to connect with people on Twitter, replies are the best way to connect and have a conversation.
  • Reach – Changes to the number of clicks based on retweets by others.
  • Follows – How many new followers you have
  • Unfollows – How many people have stopped following you.

To download a free workbook to plan your content, visit http://articles.margotcorporation.com/ebooks.
If you need help with Twitter or any other social media site or online marketing check out our website, www.margotcorporation.com or send us an email, info@margotcorporation.com.